Founded in 2019, the German luxury brand seems to have caught the attention of celebrities.
Designed by the Kemp brothers, the Black Sheep launch collection has been spotted on quite a few well-known rap stars. So Sido wore the Black Sheep Hoodie on his tour, international appearances, interviews and in the livestream from the twitch king Knossi. The Black Sheep Crew Neck Sido then wore in his own live show At Home With Sido.
Sido in the Black Sheep Hoodie when appearing in Austria - Feb 2020
In the TV landscape, you could often see rapper MoTrip in the Black Sheep Sweater in the collection, for example in the famous Vox TV series "Sing Mein Song" and the cooking show "Grill den Henssler".
But what seems to be the appeal of this new label?
The feedback from the stars was conveyed personally to the designers at Kempaign.
It is the attention to detail, the simplicity, the noble tone-on-tone embroidery, the cuts and especially the fabric.
MoTrip in the Black Sheep Crew Neck with his golden record - November 2019
Luciano wears Black Sheep Sweater for performance in Porsche Arena - December 2019
LX with the Black Sheep Sweater in the studio - Feb 2020